Plugin Brand Support
For when you don’t have the time or resource to give your brand the TLC it deserves.
Hi, I’m Jane 👋
A seasoned marketing leader and a fractional resource for when your brand needs some love, but your team needs to keep BAU moving.
Plug me in for a fresh set of eyes. A strategic sounding board. Someone to turn messy ideas into sharp, clear direction.
AKA, whenever your brand needs some TLC.
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Spark Ideas
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🎯
Nail Strategy
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Supercharge Socials
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💡 Spark Ideas 〰️ 🎯 Nail Strategy 〰️ 🤳 Supercharge Socials 〰️
My Services
I work with brands and agencies across Australia and the UK to build their brand and marketing capabilities, both on and offline.
Brand, Marketing & Insights
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Research is a critical element of any marketing and brand strategy, but is often put on the back burner because it doesn’t offer immediate returns to the bottom line. I can create cost-effective consumer research for small to medium businesses including:
Research strategy developed in line with your brand objectives.
Surveys and interviews with your customer base and target audience.
Synthesised results which identify key insights and trends.
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Brands are created everyday, but how many actually stand the test of time? Work with me to build a brand that your customers will fall in love with over and over again. I can help with:
Building your brand from scratch, including values, mission and customer profiles
Refining your brand proposition
Refreshing your existing brand
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Whether it’s a product launch or getting on top of BAU, let’s get your brand seen, heard and converting! I can help create a marketing strategy that delivers on your brand objectives across all the channels your customers hang out.
Digital (email, website, social media and influencers)
Traditional media (TV, Radio, Print)
PR and communications
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You have a vision and the power to execute, but need assistance with a roadmap to achieve your goals. I’ll work with you to understand your unique requirements and deliver bespoke recommendations to get you there.
Digital & Social Media
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Email and SMS are powerful channels to boost revenue and keep in touch with your customers. Working with platforms such as Klaviyo and Mailchimp, I can help you optimise your email & SMS flows, create customer segments and deliver data-led creative campaigns that generate sales and build your brand.
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Let’s build a social strategy that grows your brand, not just plays to the algorithm. I’ll turn your channels into high-impact brand hubs that spark engagement, strengthen customer relationships, and stand out from the noise.
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Drive customers to your website with optimised keywords and captivating content. I’ll help uncover the most impactful keywords for your business and create a comprehensive content strategy that draws in your target audience.
A Trusted Plugin for…
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Startups ready to level up their brand
You’re a founder who has your generalist marketing covered, but need specialist brand expertise to level up your brand presence.
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Agencies wanting a reliable partner
With degrees in public communications and psychology, my approach to marketing has your customer at its heart. I'm curious and analytical, seeking insights and data to fuel creative ideas, campaigns and communication strategies that speak directly to your target audience.
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Organisations who need back up support
When we work together, we’ll achieve real results. I will spend time with you to understand the metrics that matter most to your business, and will never pull the wool over your eyes with metrics that don’t.
Brands I’ve Worked With
I’ve worked with some of Australia and the UK’s most recognisable brands as an in-house Head of Marketing and freelance marketing expert to deliver award-winning campaigns and result-driven strategies.
