Plugin Brand Support
For when you don’t have the time or resource to give your brand the TLC it deserves.
Hi, I’m Jane 👋
A seasoned marketing leader and a fractional resource for when your brand needs some love, but your team needs to keep BAU moving.
Plug me in for a fresh set of eyes. A strategic sounding board. Someone to turn messy ideas into sharp, clear direction.
AKA, whenever your brand needs some TLC.
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Spark Ideas
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🎯
Nail Strategy
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Supercharge Socials
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💡 Spark Ideas 〰️ 🎯 Nail Strategy 〰️ 🤳 Supercharge Socials 〰️
My Services
I work with businesses and agencies to power up their brand and marketing capabilities, both on and offline.
Brand, Marketing & Insights
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Research is a critical element of any marketing and brand strategy, but is often put on the back burner because it doesn’t offer immediate returns to the bottom line. I can create cost-effective consumer research for small to medium businesses including:
Research strategy developed in line with your brand objectives.
Surveys and interviews with your customer base and target audience.
Synthesised results which identify key insights and trends.
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Brands are created everyday, but how many actually stand the test of time? Work with me to build a brand that your customers will fall in love with over and over again. I can help with:
Building your brand from scratch, including values, mission and customer profiles
Refining your brand proposition
Refreshing your existing brand
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Whether it’s a product launch or getting on top of BAU, let’s get your brand seen, heard and converting! I can help create a marketing strategy that delivers on your brand objectives across all the channels your customers hang out.
Digital (email, website, social media and influencers)
Traditional media (TV, Radio, Print)
PR and communications
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You have a vision and the power to execute, but need assistance with a roadmap to achieve your goals. I’ll work with you to understand your unique requirements and deliver bespoke recommendations to get you there.
Digital & Social Media
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Email and SMS are powerful channels to boost revenue and keep in touch with your customers. Working with platforms such as Klaviyo and Mailchimp, I can help you optimise your email & SMS flows, create customer segments and deliver data-led creative campaigns that generate sales and build your brand.
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Let’s build a social strategy that grows your brand, not just plays to the algorithm. I’ll turn your channels into high-impact brand hubs that spark engagement, strengthen customer relationships, and stand out from the noise.
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Drive customers to your website with optimised keywords and captivating content. I’ll help uncover the most impactful keywords for your business and create a comprehensive content strategy that draws in your target audience.
Marketing is psychology in action.
With a degree in psychology and 18 years of marketing experience, I build brands by starting with people…
How they think, decide, trust, hesitate, and commit. Not just what looks good or what’s trending, but what actually moves behaviour.
Because if your marketing isn’t creating a feeling or persuading action, it’s just noise.
Plug me in to build a brand that has human nature at its heart.
(I wrote an article about this approach for Marketing Magazine)
Brands I’ve worked with.
I’ve worked with some of Australia and the UK’s most recognisable brands as an in-house Head of Marketing and freelance marketing expert to deliver award-winning campaigns and result-driven strategies.
Performance drives results. Brand sustains them.
While short-term gains matter, long-term growth comes from investing in brand.
Plug me in as the brand lens that makes your performance work harder.
